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[Excite] Google sells ad-space rankings to highest bidder - "Popular online search engine maker Google Inc. is introducing a new program that allows Web sites to be displayed more prominently by paying more money - an advertising-driven system derided by critics as an invitation to deceptive business practices."

Apparently they are positioning themselves to compete more directly with overture.com. "Who?" you ask? That's what I thought as well. I had never even heard of these guys. Apparently they make a bundle every year from selling search results hits to the highest bidder. They've got ties into the results of AltaVista, Lycos, MSN etc etc etc..

update: Cindy McCaffrey emailed Dave Winer because apparently the AP article isn't totally accurate (are we surprised?).. Google's information about the changes are here.

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This page contains a single entry by Dylan published on February 20, 2002 10:32 AM.

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