From small-time bloggers to large-scale corporations, everybody with a website at some point wonders how their website traffic is doing. It may be for personal interest, desire to improve the site or to provide accurate numbers to advertisers defining how much you'll get paid. Straight hit-counts are meaningless. Individual page view numbers are better but not ideal. Unique user counts are pretty much the best we have right now but in Pageviews are Obsolete Evan Williams explains how RSS, AJAX and widgets are making even unique user counts a metric that isn't showing the whole story.