AOL is advertising on radio their new AOL for Broadband service. On first listen it seemed to be a simple AOL service you sign-in to through your existing service provider. The 'broadband' aspect just seemed to be a requirement since they were feeding you large media files. Some rapidly spoken words at the end of the radio commercial perked my ears, and I confirmed it through their website. Get this: "AOL FOR BROADBAND REQUIRES PURCHASE OF A SEPARATE HIGH-SPEED CONNECTION FROM YOUR LOCAL CABLE OR TELEPHONE COMPANY". Yep. They expect you to purchase a second broadband connection (on your own dime apparently) and then download AOL branded media exclusively through it (more dimes required). Incredible, eh? Two broadband connections to one house. One for AOL, the other for everything else. Considering the cost of a single broadband connection can be upwards of $40, would people really be eager to drop an additional $40 to get AOL content? How good could it be?
internet: August 2004 Archives
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